Research
Summary, Ideas And Best Practises With Foursquare
Jun 8th
Great presentation about of the biggest social media hypes of the moment: Foursquare.
Foursquare is a mobile service and is working as an app on smartphones. It gives you the opportunity to virtually „check-in“ to shops, restaurants, cafés, buildings. If they do not exist, you can create one here. Foursquare can be a fun and entertaining medium for brands tow ork with. How? Contact me and let’s discuss the possibilities!
The State Of LinkedIn
May 27th
Vincenzo Cosenza, has created another great infographic, this time for LinkedIn. LinkedIn, the most popular professional social network launched exactly 7 years ago, has updated its advertising tool to allow individuals/companies to buy “Direct Ads”. This simple tool is also a rich source of information about registered users.
Full infographic after break.
Does Social Media Affect Buying Behavior?
Apr 6th
Recent study from Chadwick Martin Bailey en iModerate Research Technologies shows that over 50% of Facebook fans and Twitter followers say they are more likely to buy, recommend than before they were engaged.
The study of over 1500 consumers by market research firm Chadwick Martin Bailey and iModerate Research Technologies found that 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower. And an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of. Considering Facebook’s over 400 million users, the opportunity is great for social media marketers.
Who’s Using Chatroulette?
Apr 1st
We posted before about this new interesting chat program and showed you the first branded involvement by the French Connection. Chatroulette caught also the attention of some digital measurement firms like ComScore and RJMetrics. If you still don’t know what Chatroulette is, Jon Stewart and the Daily Show can explain it perfectly to you:
Comscore research shows that the Chatroulette audience is dominated by college-aged males. Male users make up 72% of the site’s audience, and people of any gender aged 18-24 account for 45%.
